I am a creative spirit at heart, and fell in love with marketing as soon as I realized you could not just create things, but see the results of the ideas, efforts and connections you put out into the world.
Following an acquisition, the Lumens brand underwent a repositioning to evolve into its newfound position as a "comfortably modern" destination for great home design. This become the Modern Like You campaign, a multi-channel effort to market the wide selection Lumens offers and differentiate it from its sister brands.
Anchored by a direct mail piece to prospective trade professionals, this B2B campaign aimed to drive applications to the Lumens trade program. We developed distinct messaging for the trade that was communicated through this catalog and leveraged for all additional digital campaigns.
Three leading retailers each needed unique content strategies to set them apart in a crowded retail market and help support redefined brand positioning. These are examples of the experiences created to help guide customers to a purchase for those in the upper- to mid-funnel of a considered purchase for their home.